About

b. 1986, HK.

 

 

Quotes from clients I’ve partnered with:

“Wow'd by Blair's presentation skill and ability to articulate the strategies and examples so clearly.”

“You and the team have been absolutely amazing to work with – best in class.”

“Insightful questioning. Show of expertise. Great, positive interactions.”

Hi! I'm Blair, a Digital Product Strategist

I am currently an Associate Strategy Director at AKQA in Washington DC, where I help shape digital experiences for top brands across industries such as fitness, security, travel, hospitality and healthcare.

My speciality is creating differentiating visions and go-to-market strategies for digital products - such as apps or websites - that are grounded in customer and business insight. I take a customer-centric approach to all of my work and find that projects are most rewarding when they make users’ lives easier.

I enjoy collaborating with multi-disciplinary teams including product managers, designers and developers as well as partnering closely with senior-level clients to deliver successful projects.

When I’m not strategizing, you can find me running outside around DC, reading a good book, traveling to new places and cheering on the Virginia Tech Hokies.

Photos left to right: Hosting Virginia Tech students at AKQA | AKQA DC studio picnic | Client visit to Mexico City, Mexico | Personal travel to Paris, France.